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A new brand in the air

04 July 2011no comments all, design, projecten

I had the opportunity to work on a very cool project for the last few weeks.
Ronald Lepez a man from my church was in need of a new logo, website and corporate style.
After some weeks of thinking, meeting, designing and greeting I came up with this Logo.

The logo has 4 important elements
The text Awas Kaki
It means Watch out Feet

A ball
The ball is the sport played and given by Ronald Lepez who started the whole organisation

2 footprints
These are the naked feet were children in the country he is going to work play on.

2 shoe-prints
This is the idea of playing… save secure and professional. It’s also how we sport here in the Netherlands.

then came the idea to make a website. given the time I used a Template (sorry guys) from “padd solutions” after reverse coding the whole template to the bone I reprogrammed it with better colors, fonts and backgrounds. this is the result:
www.awaskaki.com

but it didn’t stop there.
along with this website came a CMS (Content Management System) were end users could make their own pages, news articles and galleries. Ti’ll now the PR of Awas kaki makes their own articles (with a little help from me) using this cms.

Ronald bought his own web space and DNS address. this had a few complications. only 1 database to go with, a crappy mail system, etc.
So since he needed to check his mail in the jungle I ported a completely new mail system to his web account. allowing him to check his mail lightning fast without having to install outlook in every internet bar.

after this all came the corporate style… yes I know a little late, but given priorities this had been the way to go.
this is what I made

card front

Card Front

Card Back

Card Back

Letter Template Front

Letter Template Front

Letter Template Back

Letter Template Back

Envelope

Envelope

Sticker

Sticker

What do you think about this? leave it in the comment section bellow!

About the Author

My name is Peter van der Meulen, I'm 21 years old, love computing, drawing, surfing (reallife), And i'm completely blown away by people who make good design (including me :p) I study Graphic Design @ ROC Friese Poort Drachten, and as a freelancer I create all kinds of stuff for my customers.

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